Schedule and publish a social post

Put a draft social post on the calendar for a date and time, send it for approval if your team requires it, publish it now, or pull it back to drafts.

In the sidebar, open Marketing, then Social Calendar. The page address is /social/calendar. Open a draft from the Drafts queue, or a scheduled post from the calendar, and the Edit social post drawer shows the publishing buttons along its bottom edge.

Before you start

• Scheduling needs permission to schedule social posts; publishing needs the publish permission; approving needs the approve permission. A button your role lacks is greyed out with a reason.
• The post needs at least one ticked account under Target accounts and, for some networks, approved media. See Create a social post.

Steps

To schedule:

1. Open the post. Under Schedule (local time) set the date and time, set Duration (minutes), and check Timezone; it starts as your organization's.
2. Press Save post.
3. Press Schedule. The chip changes to Scheduled and the post moves from Drafts onto the calendar. Nova publishes it at that time.

To publish straight away:

1. Open the post and press Publish now. The chip changes to Published once each network confirms. Publishing runs in the background, so the drawer may say so and update a moment later.

If your team requires approval:

1. Press Request approval. The chip changes to Pending approval.
2. A teammate with the approve permission opens the post and presses Approve or Reject. Publish now stays off until the post is approved, and Nova refuses Schedule with a message that the post must be approved first.

To change your mind:

• Unschedule takes a scheduled post back to Drafts without deleting it.
• Discard draft removes a draft. Cancel post stops a scheduled post. Both ask you to confirm and to give a reason.

What you see

• Target publish status lists each account with its own result once publishing has been attempted, and shows the network's error message if one failed.
• To move a scheduled post to another day, open it, change Schedule (local time), press Save post, then press Schedule again.
• Filters (Status, Platform, Account) narrow both the calendar and the Drafts queue. The view button in the toolbar shows the current view, such as Week; press it to switch between Day, 3 Day, Week, Work Week and Month.

If something looks different

• The chip reads Failed: open the post and read Target publish status. A common cause is an account whose connection expired; see Connect a social account. Fix it and press Publish now again.
• Schedule is greyed out with a message about a valid start time: the Schedule (local time) box is empty.
• Publish now is greyed out with a message about approval: press Request approval first.
• The page shows a notice that a network result could not be confirmed: refresh the page before publishing that post again, so it is not sent twice.

Open the Social Calendar