Set shared branding and tracking for public pages

Set the brand name, logo and colors your public booking and intake pages share, add your Google Analytics, Tag Manager or Meta Pixel ids, and save them as organization-wide defaults.

In the sidebar, open Settings, then choose Public Pages under Website & Forms. The page address is /settings/org/public-platform. The page title reads Public Platform Settings.

This page holds the defaults every public page shares: the hosted booking page, intake forms on your website, and their embedded versions. A single booking page or intake publication can override these later, but most companies only ever set them here.

Before you start

• Your role needs permission to read public platform settings to open the page, and permission to write them to save. Without write permission the page shows a read-only banner.
• The brand name, logo and colors start from your company details. You only need to change them here if the public pages should look different from the rest of Nova.
• If you use Google Analytics, Google Tag Manager or Meta Pixel, have the ids ready.

Steps

1. Under Shared branding defaults, type a Brand name if your public pages should show something other than your company name. Leave it blank to keep the inherited name.
2. Under Logo, upload a logo or keep the inherited one. Use Logo display to pick Use inherited default, Always show shared logo or Hide shared logo.
3. Pick a Primary color, Accent color and Background color. The preview below the pickers shows a sample of how the header will look.
4. Under Tracking destinations, paste your ids into Google Analytics 4, Google Tag Manager and Meta Pixel. Leave any you do not use blank.
5. Under Mapped external events, press Add mapping if you want a Nova event (a lead submitted, a booking completed) sent to one of those destinations under a name your marketing tools expect. Pick the Nova event, the destination and the event name.
6. Press Save settings at the bottom of the page. The button stays off until something has changed.

What you see

• Global defaults is the card with everything you can change. Where these defaults apply below it explains which public pages pick these settings up.
• Booking marketplace and campaign links holds switches for campaign links, marketplace listings, QR codes and short links. Leave them as they are unless you are setting those up.
• Protected vendor snippets only appears if your role can read them. It is for approved third-party scripts and is normally handled by whoever manages your website.
• Tracking ids load inside Nova's own public pages. If you embed a booking page or intake form inside your website, Nova does not add those tools to your site; it passes events to whatever your site already runs.

If something looks different

• A yellow banner says you have read-only access: your role can look but not save. Ask your admin.
• Protected vendor snippets is missing: that section needs its own permission. Everything else on the page still works.
• A booking page or intake form is not picking up a change you made here: open that surface's own settings. It may be set to override the organization defaults. See Set up a public booking page and Put an intake form online.

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