Read public booking analytics

See how many people book online, where they drop out of the booking flow, and which branches, services, sources and campaigns bring in completed work.

In the sidebar, open Operations, then Online Booking Analytics. The page address is /bookings/public-operations/analytics.

Before you start

Your admin has to give your role permission to read schedule analytics or public booking analytics. To download the numbers you also need permission to export data.

Steps

1. Under Reporting Filters, set the window with From and To.
2. Narrow the report with Branch, Offering, Managed surface, Delivery mode (Hosted, Embedded or API / direct), Source channel, UTM source, Campaign and Domain. Press Reset filters to start again.
3. Set Trend granularity to Daily, Weekly or Monthly to change how the charts are grouped.
4. Read the counters and the tables below them.
5. To get the numbers as a file, press Queue analytics export, then Open export center to download it when it is ready.

What you see

• Counters: Booking volume, Unique visitors, Completion rate, Cancellation rate, No-show rate, Sources tracked and Domains tracked.
• Public booking funnel: how many people viewed, started, priced and confirmed a booking, and how many of those bookings became completed work.
• Marketing overview: sources, campaigns, domains and the top booking surfaces, with the steps where people drop out.
• Funnel tables by branch, offering, surface, source, campaign and domain, for example Booking funnel by branch and Booking funnel by campaign.
• Performance tables: Branch performance, Offering performance, Surface performance, Source performance, Campaign performance, Domain performance and Embed origin performance.
• Outcome tables: Service lock outcomes, Address eligibility outcomes, No-availability reasons, Payment states, Identity outcomes, Waitlist states and Self-management.

Open operations takes you to the waitlist and approvals for the same surfaces; Open Public Booking settings opens the setup pages.

If something looks different

• A table says no data is available for the current filters: widen From and To, or clear a filter. New online booking pages have no history yet.
• Queue analytics export is greyed out: your role cannot export data.
• An outcome table says no data is available: nothing of that kind happened in the window, for example no waitlist sign-ups or no online payments.